RESEARCH 1 - What is the most popular local news station in London and why?

WHAT IS THE MOST POPULAR LOCAL NEWS STATION IN LONDON AND WHY? 

There are many radio stations that are popular to in London, but account to different people such as Capital FM or KISS. From looking at the statistics it shows that BBC Radio 4 is the most listened to radio station in London.

Majority of people enjoy this radio station because they the radio is open to different topics this includes news, drama, comedy, history and offers daily advice. The use of having this range of topics shows how it is able to appeal to everyone and yet still is able to give vital information about topics that need to be seen or heard so that everyone is aware. Another reason why this radio station is popular is because it isn’t based on one matter, otherwise the radio station subject would last for too long and listeners would get bored, hence why they include a variety so that the audience do not get tired of listening to the same thing. For instance the use of comedy in the radio cast is good because, that allows the listeners to have a break from all the seriousness of the news and have a laugh with the presenters. Without the use of all these topics it would be hard for all those 2,841,000 listeners to tune in, because they might feel that the station is quite tedious and needs something to lighten the mood, which it does.

Overall, what have I learnt from this research? I have learnt what is needed for a radio station to be successful and what they need for listeners to be interested in their stories. I have also learnt about what factors the audience like in a radio station, and how it can benefit them. For example by the radio stations talking about the news they are always updated on current affairs and what is happening around the world, while they’re on the go. Furthermore, in the future I believe that this radio station will keep on improving and more listeners will start to tune in because the radio enables listeners to acknowledge more whether they are in a car or just simply walking, and that the station will start to find more ways of keeping their audience even happier.

Lastly, from looking at how successful BBC Radio 4 is, I can use they’re ways of keeping an audience interested in my own newscast, and I am inspired to use they’re methods in my own station because that way I will know for sure what is appealing and what isn’t.