Tuesday, 22 October 2013

RESEARCH 16 - Radio on the internet


RADIO ON THE INTERNET

I’m sure everyone is dying to know about what radio on the internet is about, I mean clues in the name right! Well, I don’t want to keep you all in suspense, it is radio that is accessible on the internet. This includes other forms such as web radio, net radio, streaming radio, e-radio, online radio and webcasting (music streaming is also referred to webcasting). These are all produced via the internet.
Internet radio involves all different types of streaming media, and is usually something which is a continuous stream of audio, which cannot be paused or replayed during and after the actual cast, this is much like traditional broadcast media. Also internet radios are very worldwide and can be heard from anywhere as they don’t rely on the radio waves to transmit the news, but use are connected with the internet, which is why they are so international. This can also be the factor of the boost in ratings, because people who live in Japan, can hear the American radio station and vice versa, and it also allows the audience to have a chance to listen to the different types of radio if their own local radio station is not appealing enough to them. An internet radio talks about what a traditional broadcast would talk about such as the news, sports, music those kind of features, so that it again is appealing to their audience and has a variety of genres for the audience to listen too. Lucky us!
Let’s talk about an advantages of having these internet radio’s because personally I love them, I mean how else would I keep updated with all the talk shows about Chris Brown. Firstly, the good thing about radio on the internet is that its provides the world with choices, as we don’t need to be stuck at home being forced to listen to the radio, which doesn’t relate to you at all! But we can go on the internet and search up radios from one country to another, about anything that we went, touching on any topic that we desire, the world is our oyster!
Another advantage from the broadcasting side of things, is how easy it is to set up, and the money that people that own the internet radios can make. Although, it may seem very technical to make your on radio on the internet all you need is a couple of decent microphones, a computer and some worth material, this is what will get you started. There are tons of sites you can go on to make your own internet radio station in less than two hours and make it become sensational. However, you won’t be rolling in the cash too quickly, you have to start things slow, get your radio station popular and have a good audience as this is what starts to build this new internet sensation, and when it starts to get more developed, adverts can start to be used to promote other people. This is a very good way of starting earn more money, especially if people want to be part of the action, as the internet is a huge network and thousands of people are likely to see it.
On the other hand, although internet radios seem like the dream, they do have their disadvantages. One of the disadvantages link back to the amount of the choices that there are, as sometimes this can almost become time consuming. This is because although there a thousands of sites with so many different information, if you want to listen to something new and fresh and have a specific idea in mind, it may take quite some time to find, shifting through the billions of pages that have come up. So, not only will it waste your time if you do not find it, it will waste energy and battery life, when you could have been doing something a lot more productive.
Another unfortunate disadvantage that comes from radios on the internet and is something we have all definitely gone through, are internet crashes. The internet is not always the angel we hope it to be as sometimes it can just stop connecting within a click of your fingers and no matter how much you have paid to keep it updated and top quality, we will always face these outrages. Overall, internet radios are as reliable as the internet connection.
Overall, by looking at this information about radio on the internet, I think that there are more good aspects you can get out of it, as it is reaching out to so many different people, not only the little city we live in. I’ve learnt that when doing my own radio news, I’d like to also reach out to different countries to keep my views up, although I know how much hard work it’s going to be to manage, as it is something that needs to be constantly updated and kept top notch and different, otherwise I think they’ll be sticking to their own internet radios.

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