AUDIENCE PROFILE
This is an example of an audience profile
for a radio listener.
Demographic:
This defines the adult population largely by what work they do.
Gender: Female
Age: Teens (16)
Demographic: E (Unemployed, student.)
Religion: Islam
Education: 6th
form/College. Studying A-Levels.
Occupation: Unemployed
Marital Status: Unmarried!
Income: Bursary (£119.00)
Nationality: Bangladeshi
Psychographic: This is the
way of describing an audience by looking at their behaviour and personality
traits.
Psychographic label: Aspirer
Desired lifestyle: Somewhere on the lines
of textiles and art, perhaps an event planner or decorator.
Media Interests: Soft News about
celebrities and fashion, although she does consider knowing about serious
matter. So generally, a bit of everything.
Loyalty to bands/buying
habits:
Enjoys buying material possessions such as clothing, accessories, pretty
stationary and anything that related to her music idol.
Likes: Spending money that she
has rightfully earned, but likes to save her money too. Loves anything fashion
related especially autumn/winter related clothes. She also likes keeping up to
date with her celebrity idol, Chris Brown and junk food of course. Also likes
being creative and spending time with her friends and family & being
organised.
Dislikes: People with bad
attitudes, anything crime related especially towards old people and babies,
people being exploited by others, those who eat with their mouths open &
taking naps in the day.
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